styling guides

If there’s one thing European style insiders have mastered, it’s the art of making even…

For years, the white tank top reigned supreme as the go-to basic in every fashion person’s…

When it comes to activewear, I am a total creature of habit. I rarely switch up from my…

We at Who What Wear don't shy away from an ugly shoe trend. Toe-forward mesh flats? Check. Sock…

I know, I know—in the summer, everyone wants to wear shorts, sundresses, and linen pants.…

Packing has never been this easy. Confession: I used to be so much of an overpacker that…

Every sneaker brand has one signature style that it's known for among the street…

It feels like every season, French women mutually decide to mark one wardrobe item as essential,…

Free your toes. Let’s talk about trousers—the perennial wardrobe…

New York's fashion crowd has officially taken the wrong-shoe theory to the next level this season.…