The Miami Swim Week Activation That’s Defining Resort Style This Summer

Miami Swim Week is known for bringing the heat, and this year, GUESS took things to the next level. To celebrate the launch of its latest swim and resortwear collection, the brand hosted a seriously stylish cocktail party at The Standard Spa in Miami Beach for the second year in a row, and yes, it was every bit as glamorous as you’d imagine. We’re talking 175 VIP guests dressed to the nines, gorgeous golden-hour views, and a vibe that felt like summer’s hottest kickoff party. The event marked GUESS’s two-week takeover of the classic Miami hotel, featuring a curated retail pop-up and a pool deck dripping in iconic branding.

From signature cocktails to a stunning swim presentation featuring GUESS’s team of star models, the night was a celebration of summer style. Guests got an exclusive first look at the brand’s latest drop—think dreamy swimsuits, resortwear, and accessories you’ll want in every color. All this while lounging poolside on a deck fully decorated in GUESS-branded touches, from towels to pillows to perfectly placed décor (photo ops everywhere).

But the fashion was just the beginning. Guests made their way through interactive stations where they could test out their new go-to summer fragrances, try on cool sunnies, and even personalize their favorite pieces. The whole activation was luxe, playful, and so on-brand for GUESS, which proved it knows how to do Swim Week right. Couldn’t make it to Miami? Don’t worry—we’ve got you. Shop the resort-ready pieces we’re eyeing now.

Swimwear

Whether you’re lounging poolside or headed to a beach club, these pieces are guaranteed to turn heads. We’re talking matching bikinis, fun triangle tops with metal details, and a stylish cover-up that ties any beach look together instantly. You’ll want to wear these pieces all summer long.

GUESS Triangle Bikini Top

GUESS Brazilian Bikini Bottoms

GUESS Eco Printed Triangle Bikini Top

GUESS Long Silk-Blend Kimono

Dresses

The secret to looking effortlessly put-together this summer? A chic dress that does all the work for you, no overthinking required. These dresses nail resort style—they’re lightweight, flattering, and just as perfect for a beachside dinner as they are for a stroll through town.

GUESS Eco Vera Chevron Dress

GUESS Maria Halter Pointelle Dress

GUESS Eco Angele Foliage Mini Dress

GUESS Cynthia Keyhole Maxi Dress

Tops

Consider these your go-to summer staples. With eye-catching patterns, soft florals, and flirty silhouettes, these tops instantly make you look cool. They’re cute, easy to style, and perfect for any summer plans that may come your way.

GUESS Zurey Floral Top

GUESS Eco Off-the Shoulder Mirin Top

GUESS Ava Open-Stitch Tank

GUESS Eco Celestine Fluid Vest

Bottoms

I love how versatile these bottoms are and how easy they make summer styling. From flowy wide-leg pants to embroidered linen shorts, each piece is an elevated staple that pairs perfectly with just about anything in your closet.

GUESS Eco Celestine Fluid Wide-Leg Pants

GUESS Eco Luca Fringe Hem Skirt

GUESS Delilah Crochet Mini Skirt

GUESS Eco Dessa Linen Embroidered Shorts

Footwear

The right shoes can completely upgrade your outfit, and these pairs do exactly that. They’re versatile enough to take you from an oceanside brunch to a night out, and are chic enough to immediately pull together any summer look with zero effort. If I were packing for a beach vacation right now, these would be the first picks in my suitcase.

GUESS Dista Straw Kitten Heels

GUESS Cylenam Lace-Up Espadrille Wedge Sandals

GUESS Mayan Rhinestone Thong Strap Heels

GUESS Evenz Raffia Platform Wedges