’90s Style Is Always the Blueprint—This Fall Collection Just Paid Homage in the Chicest Way

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The Collection is a series that highlights the latest collections from our favorite luxury brands, be it a seasonal capsule, an exclusive collab, or anything in between. We’ll include everything you need to know about each new launch and a curated list of our favorite pieces.

Arguably, one of the best parts about fashion is its cyclical nature. For better or worse, brands, styles, and prints always make their way back to the scene in one way or another. That controversial denim trend you thought would never make a comeback? Your favorite celebrities are now endorsing it. That tiny handbag you simply couldn’t let go of during your closet clean-out? It’s now at the top of every fall trend report. H&M said it best in its A/W 2025 drop: “The past never disappears—it evolves into the present.”

This campaign is an ode to the ’90s London style we still have on our mood boards in 2025. It merges the past and the present through an innovative twist on traditional silhouettes, classic color palettes juxtaposed with modern hues, and just the right amount of drama, of course. Leave it to H&M to help us all tap into this nostalgia and welcome a new season in style. Below, we’ve compiled our favorite standout pieces from the collection, including oversize aviator jackets, pleated pieces, sporty silhouettes, and everything in between.

H&M Fall Winter 2025 Campaign

In case you didn’t know, Who What Wear editors are huge fans of classic London style. Nobody does elevated dressing quite like London fashion enthusiasts, but we’ll never stop adding pieces to our wardrobes to capture their signature style. That’s where this collection comes into play. Taking a page out of British fashion handbooks, we’re keeping our closets in check and incorporating pops of plaid. In this line, H&M blends classic fall prints like plaid, argyle, and check with more unique silhouettes. Take the plaid A-line skirt, for example. When styled with the oversize leather bomber jacket (peep the fur collar) and a pair of tall boots, the look has just the right amount of edge. But if you’re going for a quintessential fall look, opt for the cozy argyle knit set—minimal effort, maximum impact.

Mohair-Blend Scarf-Collar Top

H&M Mohair-Blend Scarf-Collar Top

Mohair-Blend Mock Turtleneck Sweater

H&M Mohair-Blend Mock Turtleneck Sweater

Mohair-Blend Mini Skirt

H&M Mohair-Blend Mini Skirt

Cotton Circle Skirt

H&M Cotton Circle Skirt

Defined-Waist Twill Shirt

H&M Defined-Waist Twill Shirt

Coated Mini Skirt

H&M Coated Mini Skirt

Hooded Jacket

H&M Hooded Jacket

Pleated Skirt With Belt

H&M Pleated Skirt With Belt

Oversized Flannel Shirt

H&M Oversized Flannel Shirt

H&M Fall Winter 2025 Campaign

Fall is all about playful layers, and we’re fully leaning in with texture at the forefront. Pleated bottoms with knit tops and fur accessories? Sign us up. While the color palette remains neutral and understated, the pieces speak for themselves. Dabbling in what we describe as “sports, elevated,” the knitted hoodie and zip-up fur vest are prime examples of how H&M takes nostalgic elements of classic pieces and revolutionizes them to fit with present trends. It may not be instinctual to pair a hoodie with a pleated chiffon maxi skirt, but that’s the art of personal style—you can blend unexpected fabrics that contrast just enough to create an interesting outfit. Trust me.

Vest

H&M Vest

Short Sweater Vest

H&M Short Sweater Vest

Oversized Mohair-Blend Sweater

H&M Oversized Mohair-Blend Sweater

Pleated Wrap Skirt

H&M Pleated Wrap Skirt

H&M Fall Winter 2025 Campaign

Lace and lingerie-inspired pieces are one of fall 2025’s biggest trends, and we’d be remiss not to show you how to incorporate them into your everyday wardrobe. Let’s start with this dainty lace cami. It’s not only part of a matching set, but it would also look incredible with a pair of barrel jeans and kitten heels. This cami could also be layered over a sheer, long-sleeve top or a classic white tee for a casual flair. And if you’re into pretty, romantic items that feel dainty and feminine sans lace details, this collection has a variety of weeping chiffon blouses and gowns for you. The billowy sleeves and airy fabrics add an air of elegance, even when paired with a grungier faux-leather bottom.

Lace-Inset Satin Strappy Top

H&M Lace-Inset Satin Strappy Top

Lace-Trimmed Satin Dress

H&M Lace-Trimmed Satin Dress

Bow-Collar Maxi Dress

H&M Bow-Collar Maxi Dress

Fluffy Scarf

H&M Fluffy Scarf

Coated A-Line Skirt

H&M Coated A-Line Skirt

H&M, Coated Jacket

H&M Coated Jacket

H&M, Oversized Jacket With Collar

H&M Oversized Jacket With Collar